OUR tavernS HAVE ALWAYS BEEN THE PLACES where PEOPLE come together to solve the world’s problems.

The Tavern is a consultancy that brings EXPERTS TOGETHER TO SOLVE YOUR brand challenges.

The Tavern’s founder, Casey McGrath, has lived many professional lives, so you don’t have to. He began his journey in production before founding an ad agency, where he spearheaded campaigns for leading brands in bev alc (Pernod Ricard portfolio, Mast-Jagermeister, Bronx Brewery), automotive (GM), apparel (Asics), and health and beauty (Lancome, Trojan). He also serves as a direct creative partner with artists like Kings of Leon. He has driven billions in revenue for his clients while earning multiple Clio, Webby, Digiday and Shorty Awards.

His knack for creating shared values-driven, talent-led brand campaigns for clients led him to develop several original brands of his own, oftentimes in partnership with celebrities from his personal network. Those include Four Walls Whiskey with Rob McElhenney, Charlie Day, and Glenn Howerton; Kiamichi Whiskey with Kings of Leon and the Willett Distillery; and APW with Derek Trucks.

On top of that, his creative resume boasts a full-length music documentary, various television specials, 4 global arena tours, and 50+ music videos and TV commercials—earning him a number of Emmy wins and Grammy nominations.

At The Tavern, every project is powered by this wealth of experience, adding fellow production-minded specialists from diverse fields as needed to collaborate and deliver the best result under Casey’s leadership. With these small, trusted teams, he develops the strategy and creative vision, negotiates partnerships between talent and brands, and oversees production, often writing and directing the assets himself. The result is a world class and one-of-kind process that gives the clients the opportunity to solve their biggest brand challenges with a unique, custom team that moves quickly and hits goals.

Don’t call The Tavern if you want another agency. The Tavern is a place to bring your problems, tap decades of experience and the right relationships and head home without a care in the world.

“Four Walls whiskey enjoys quite a bit of celebrity star power… But the person calling all the right shots behind the scenes is CEO Casey McGrath, an ad and production veteran whose marketing and innovation instincts have keyed the brand’s healthy start after debuting in late 2023.”

— Ad Age Top 10 Breakout Brand Leaders

“Mcgrath is One of music’s most sought-after matchmakers.”

— Billboard

“Casey helped propel Jameson from being a niche whiskey brand to an industry juggernaut without losing any of its cool. Without the programs HE developed, Jameson would not be where it is today.”

— Paul Di Vito, VP Whiskeys, Pernod Ricard

“Casey Takes our ideas and makes them bigger, better, and stronger, and gets it done faster than you can believe.”

— Caleb Followill, Kings of Leon

what THE TAVERN CAN do

    • Original IP Development

    • Campaign and Platform Development

    • Talent Identification & Contract Negotiation

    • Engagement & Communications Strategy

    • Experiential Strategy

    • Campaign Asset Production

    • Design & Copy

    • Live Show Design

    • Experiential Design

    • PR

    • Social Media

    • Partnerships

    • Experiential

    • Advocacy Programs